NOTORIOUS USA

BRAND AND MEDIA PLATFORM DESIGN

Notorious USA was a website for selling a collection of authors under the private label. This name has been in existence for over 20 years and a landing page for various titles and authors under the label. Notorious USA has a collection of tiles and content that they own and can license, the desire for pushing out this brand into other vertical markets had been overlooked.

This rebrand took advantage of existing content and turned it into a platform for multi-channel promotions, publications, and content creation.

By tapping into new mediums beyond pulp and audiobooks, Notorious USA grew into a name for up-and-coming authors, marketers, and entertainment groups.

This strategy promoted its content to the film and streaming content market and created new opportunities for adaptions such as podcasts and movies. By bringing together the collection of true crime content under a single brand the value of the intellectual property increased and became a sought-after partnership for future projects.