CORPORATE ENTERPRISE SAFETY

INTERNAL CAMPAIGN | ROLE: CREATIVE STRATEGY AND RESEARCH

An ongoing campaign to keep safety on top of mind every day. I conducted research and interviews to drive this creative direction. It was clear that the most important reminder is our family and doing everything we can to make it home to our loved ones.

In an RTS world, safety—ours, our customers‚ our customers’ customers—is not only top of mind, but it’s also the only thing in mind.

Now’s our chance to talk about safety in an altogether new way, one that is cohesive with quality and ethics. Let’s re-imagine our approach, re-invent it, embolden it, give it a fresh set of legs so that all employees are not only educated but feel invigorated.