DIGITAL ASCENT

DESIGN LANGUAGE AND RESEARCH HUB

Every visual identity needs a set of tools to help communicate and maintain a consistent presence. This is an overview of the essential parts of the Digital Ascent identity along with tools to help us maintain consistency across our businesses and global audiences.

The design language clearly derived a common look and feel of the user experience that expresses identity elements like color, shape, typography, and iconography throughout the UI.

Developing detailed personas helped developers and designers focus decisions about site components by adding a layer of real-world consideration to the conversation.

Understanding a complex site structure in a growing marketplace the Architecture visualizer displayed the interconnections of the site maps in the user-centered process because they ensure content is located where places users would expect to find it.